Targeted Segment Campaigns
Marketing initiatives aimed at a customer segment — an objective, an audience, a reward and measured results.
| Campaign | Objective | Segment | Reward | Status | Performance | Actions |
|---|---|---|---|---|---|---|
First Sip Convert registered-but-idle members into first orders. | activation | Registered, Never Ordered joined but placed no orders · 10 members | Free size upgrade | active | 2/10 activated · KD 11.545 | |
We Miss You A 500-Bean nudge for members lapsing past 30 days. | prechurn | Lapsed 30 days no login for at least 30 days · 36 members | +500 Beans · 'We miss you' | active | 14/36 activated · KD 100.037 | |
Double Beans Friday Weekend regulars earn double Beans on Fridays. | retention | Weekend Warriors manual list · 20 members | 2× Beans · Fri | active | 8/20 activated · KD 84.629 | |
Platinum Anniversary Celebrate a year at the top tier. | retention | Platinum Members level is Platinum · 2 members | +2,000 Beans on anniversary | paused | 1/2 activated · KD 7.058 | |
Frostino Summer Summer push on the blended range. | upsell | Frostino Fans manual list · 35 members | Buy 2 Frostino, pay 1.5 | ended | 15/35 activated · KD 83.156 |